Here’s an excerpt of the release from Visa…

The marketplace has expressed a growing interest in pursuing data field encryption (also known as end-to-end encryption) of card data. Data field encryption protects card information from the swipe to the acquirer processor with no need for the merchant to process or transmit card data in the “clear.” Importantly, data field encryption renders cardholder data useless to criminals in the event of a merchant data breach.

The full clarification can be downloaded here, and a “softer” version with sum executive summary style information here.

Kudos to Visa for seeking to clear this issue up a bit.

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